The job of research is to distill complex problems so that your team understand the what, the why, and the how of the problem at hand.
Yet when presenting complex-yet-eye-opening data to colleagues, a tidy 10-page report can fail to elicit the right reaction. That’s because when it comes to sharing research with your colleagues, presentation matters.
The right presentation can transform something that sits on your colleague’s desk collecting dust into insights your team can really empathize with. And one of the best ways to present strategic, complex, controversial, or high-volume data is to use storytelling.
We use storytelling a lot in our research, we also use it when planning new features as part of working out where feature A would come into play.