The underpinning tenet of chasing exponential growth is that anything less than “all of it” is never enough. If there’s more possible, more out there, then it’s your gawd damn duty to hunt it down and make it yours.
Such a pursuit is undoubtedly exciting in its Napoleonic grandeur. Why stop at making a dent in the universe, if you can bend it whole? Glory awaits only those who stand atop all others.
Or at least so goes the virtue of conquerors. Dominators. WINNERS! It’s what we’re being sold over and over again as The Way. The path to relevance and impact. And who doesn’t want to bathe in those.
But it’s not the only paradigm available for rent. Once you realize that the prevailing narrative of entrepreneurship is a paradigm, and not an immutable natural law, you open your eyes to alternatives. One of which is that of enough.
And here’s the part that really sticks with you:
The longest lived businesses in the world aren’t the ones that were biggest in their day. Many of them are family firms, or small to mid-sized enterprises content with steady evolvement of their niche. Content with enough
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