These decisions have a very definite cost – you’re pitting two or more choices against each other; there always has to be a winning and losing proposition. Unfortunately, the path of least resistance can be to make no decision at all.
You’re probably familiar with the following scene: eight people in a room endlessly debating over a whiteboard, weighing up one decision over the next, but with little sign of progress being made. Everyone knows tough decisions take time. But if every single decision at your company is agonized over, with no progress to show for it, alarm bells should be ringing.