Ash Maurya on the GOLEAN Framework for Growth

Ash Maurya:

GOLEAN? No this isn’t some blatant battlecry for going lean. It’s a mnemonic for a growth framework I created for my last book: Scaling Lean — one that draws heavily on lean startup principles and systems thinking:

  • Goal 
  • Observe and Orient 
  • Leverage 
  • Experiment 
  • Analyze 
  • Next Action

Ash has an interesting take on the usual Build-Measure-Learn loop which is actually pretty close to how we do everything here at Flybase.


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