When was the last time you got completely unfiltered feedback? Do you dread presenting your big projects to your team because you fear their harsh critique?
With so much at stake, it’s no wonder that so many people choose to play it safe rather than to take a risk. The problem is, playing it safe leads to work that’s average at best.
But it doesn’t have to be this way! Research into feedback abounds, and countless companies are stepping forward to share what works for them. Ed Catmull, co-founder of Pixar and the author of Creativity, Inc., introduced the concept of Braintrusts as a means to encourage more fruitful team feedback.
In his words, “The Braintrust is our primary delivery system for straight talk [at Pixar]. Its premise is simple: Put smart, passionate people in a room together, charge them with identifying and solving problems, and encourage them to be candid with each other.” He attributes the animation powerhouse’s 14 consecutive box office hits back to this think tank team.
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