Nathan Kontny:

How do we get better at making things people want?

We strive to better discern the needs of our customers, so we reach for a number of tools. Surveys. User testing. ‘Jobs to be done’ interviews (an interview process I highly recommend). But in our effort to understand our customers, we often miss sight of something much more basic and integral to those things working well.

Source: https://signalvnoise.com/posts/3874-poison

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