You might have have heard the story of Buridan’s Ass (no laughing down the back), the story of a donkey stuck between two identical stacks of hay. Because the donkey lacks any reason to choose one over the other, it cannot decide which one to eat, and so starves to death.
Our setting isn’t the farmyard but the meeting room. Picture the following scene: eight people in a room endlessly debating over a whiteboard, weighing up one decision over the next, but with little sign of progress being made. Tough decisions take time. But if every single decision at your company is agonized over, with no progress to show for it, alarm bells should be ringing.
Geoffrey hits the nail on the head again with this post, so it’s a good read and worth sharing.