Building the Best Relationships We Can

Alison Groves:

Maslow had it wrong. To get it right, we have to move social needs to the bottom of his pyramid.

-Matthew Lieberman (Professor of Social Cognitive Neuroscience at UCLA and author of the book Social)

Babies would die without their caregivers at birth. Study after study show the pain and ill we go through when we are isolated from others like us. As humans, we are wired to connect to one another.

However, instead of connecting, we seem to be heading the opposite direction. On the streets and in restaurants people are looking at their phones instead of the person right next to them.

Businesses strive to make everything quicker, faster, and automated. Sending automated welcome emails with generic information to everyone who signs up. Introducing artificial intelligence to weed through support inquiries instead of having someone read and respond to your query.

I read this two days ago, and saved it to drafts to share and comment on.

Here at Flybase, we don’t automate support, and we don’t use artificial intelligence for support (we do for other things, just not for support) either. Everyone here does their time answering support questions and responding to emails.

Relationships are something we’ve always strived to build here at Flybase, we help our users with any questions they have, and even jump in and lend assistance on building their apps when they’re stuck.

In fact, a good chunk of our business comes from dev work with clients, as they have an idea for an MVP using Flybase and come to us to build it, or to train their own dev team on utilizing Flybase to the best approach.


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